Client had a successful short and long form DR campaign and wanted to scale and grow their member acquisition strategy at a profitable ROI. The solution was to introduce a full break campaign nationally. The results were an 18% increase in the percent of premium members, and a 16% improvement in CPA due to halo effect on short form media.
GrubHub came to us looking to extend their reach to new audiences. With aggressive competition in their space, they needed cost-efficient tactics to reach these new audiences. Hispanic Television provided a great opportunity to increase reach at cost-efficient levels. The cost per App Download was 65% less than the English campaign, and the US Hispanic campaign continued to scale as the campaign grew and created a halo effect on other channels.