We’re different. And proud of it. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across digital, broadcast and media domains, Edge succeeds by helping build our clients’ businesses and brands – in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients maximize revenue.
Awareness was a major hurdle for SoClean as it was first to market. After helping them achieve a successful US campaign, we lead a global launch and delivered a 360-degree strategy that maximized an integrated, channel-agnostic approach to media establishing SoClean as the gold standard in CPAP-cleaning market.
Client had a successful short and long form DR campaign and wanted to scale and grow their member acquisition strategy at a profitable ROI. The solution was to introduce a full break campaign nationally. The results were an 18% increase in the percent of premium members, and a 16% improvement in CPA due to halo effect on short form media.
GrubHub came to us looking to extend their reach to new audiences. With aggressive competition in their space, they needed cost-efficient tactics to reach these new audiences. Hispanic Television provided a great opportunity to increase reach at cost-efficient levels. The cost per App Download was 65% less than the English campaign, and the US Hispanic campaign continued to scale as the campaign grew and created a halo effect on other channels.