Allocating Your Advertising Budget: A Deep Dive
What’s most important when considering your advertising budget for the year? Find out in this comprehensive deep dive.
The History of Influencers: Impact on Society and Businesses
Social media influencers have transformed from internet personalities to influential figures shaping trends and consumer behavior.
Marketing Attribution Challenges by Channel (and a Solution)
Explore different challenges and solutions posed by marketing attribution methods and how your channel should help determine your plan.
Capitalizing on the Endowment Effect in Marketing
The endowment effect can be a powerful tool for amplifying marketing efforts and driving consumer engagement. See how it affects consumers and marketers alike.
The Intersection Purchase Frequency and Performance Marketing
We’re exploring the relationship between price sensitivity and purchase frequency. Discover why it’s paramount for brands and their performance marketing efforts.
Social Media Influencers: The Main Source of News for Gen Z And Millennials
Explore a few of the reasons that younger adults are ditching mass media news and relying on influencers for news instead.